Jacqueline speaks with Pat from Zeelley Moon about taking a song into the studio, developing your own sound and how music is marketed online today. You can listen to some amazing music and hear some terrific strategies used in the music business today.
Listen to the interview:
Band Name: Zeelley Moon
Person Interviewing: Pat Molesworth
Song name: Smile
Music Genre:: Melodic Rock
I live in... South Wales, UK
Link to play:: https://soundcloud.com/zeelleymoon/zeelley-moon-smile
Smile has been described as our most ‘Pink Floyd’ like the song, it's quite philosophical and about unresolved feelings about a lost loved one but also people not showing or sharing their vulnerabilities. A gentle reflective intro on piano and a very indulgent but appropriate outro with beautiful guitar and Hammond organ which help to drive home the emotion of this song.
My music draws from many influences and different musical styles including rock, prog, pop, classical and soundtrack. My lyrics are sometimes ambiguous and open to interpretation but sometimes not. I try to make them poignant but they're always heart felt.I'm driven by a need to desire ideas and emotions but also the sheer pleasure of developing musical emotion and landscapes when sitting at the piano.
Smile sits towards the easier listening end of the Zeelley Moon. It is the second most downloaded song on the current album. I worked alone on this song (as with almost all) and it is still one of my favorites.
Music is my 'go-to' outlet for exploring and expressing my creativity. I love the writing process even though it can sometimes be slow and tedious. Other times songs fall into place very naturally and easily. The piano is my favorite instrument though I wish I could play lead guitar. I love to hear a lead instrument embellish a song.
In my 20s the industry was still very much about A&R guys and ‘finding a deal’. The industry has changed so much since I first aspired to emulate the music I fell in love with. I was never interested in making 3-minute songs though I fantasized about having a ‘hit’ I was never going to be a pop star and I’m a rubbish frontman! The online parallel universe has made it possible to reach many more people, more directly and void of any industry influence. People now can find what they like, share it, talk about it and generate support for the music they love. It’s a beautiful environment.
Gregory Boyce Halls I also do some prep work before I get into the studio. I am always ready for the rhythm guitars all the drums and bass and the lead vocal on the first day then I will come back a week later for a guitar solos and backing vocals. \
Alan Garmonsway 50% - the basics, things always change in the studio, hopefully for the better!
Robert Hayett I'm 100% ready. I can't afford not to be 😎
Thomas Craymer Yea. I do all my recordings at home using a DAW, so very minimal preparation needed (: a couple of run-throughs of the song, perhaps a cigarette or a joint to prepare my voice
Freddy N Echiverri For an unsigned artist does it make financial sense to make an entire album?
Michael T. Seguin Having done both, here's what I've noticed & learned. You will spend months & thousands of dollars recording & releasing an album. The industry will consider that album as a "new release". The same industry will no longer consider that release as "new" after 6 months. You had one shot, released all your recorded music & now you're done until you can write new music & afford to record/release again. Take the 9 songs you had on the album, release them 3 months apart as singles. Do a video & a budgeted campaign for each track. You will get way more exposure for your money & have 27 months worth of material to release while you're writing more. This has been our bands model for the past year & it's worked great for always remaining "fresh & new" in the industry.
Michael T. Seguin We rely on social media & reputable third parties to promote & distribute our music & videos. We will also use a publicist sometimes to gain extra exposure if a song gets traction. Publicists are also great at pitching for sync licenses & college airplay. As a matter of fact.......AVA LIVE Radio is doing a campaign for our new single right now!
Thomas Craymer Depends.... ideally I'd focus more on albums (I already have material for at least 10 unreleased albums in my head), and that's what brings in the streams, though it takes a lot of time to record and mix a full album, especially as a solo artist (I play all the instruments and mix all my tracks).... so I release singles in between releasing full length albums, to keep my listeners engaged (: also, EPs can be useful, especially for releasing more experimental material (:
Jacqueline Jax Music has undergone a profound change in the way we market music and new artists especially. There used to be a very long wait from when an indie artist finished an album and if or when it was released.
In years past, labels would 'PUSH' an act across US radio then book them on a TV show, an award show, tabloid trash and then all those appearances at clubs and industry parties. You would see them pushing seemingly everywhere for months.
Now it's all about creating engaging content and engaging a 'PULL' strategy. That's the method used today.
The TV screens and the program directors come later, if they come at all, but those gatekeepers are no longer necessary to create a smash hit.
Take Billie Eilish for example, who has the second biggest album of the year so far. She released When We All Fall Asleep, Where Do We Go? in March after spreading 16-ish singles and an EP across roughly 30 months. That's approximately 1 single every 60 days.
The internet is literately blanketed with all things Billie. And the content out there is amazing. From official videos to behind the scenes, stories, interview videos… There is so much content available to watch and engage with surrounding this album turning up in every corner of the internet under just about any theme from songwriting to production, photography, fashion, personal style, remix cross over videos, humour and yes even food.
Everything 'Pull's us toward Billie Eilish and piles on this amazing multi layer 'Brand sandwich' that has become equal to a mega multi million dollar brand. I applaud her for sheer amount of quality content she has created to lead us to her Debut Album. That's what has earned my RESPECT. Jacqueline Jax AVA LIVE Radio
Michael Penley That would depend on how many songs you have in your catalogue
Eran Hodge Simple answer.... split stream of income with advertising of singles that build and then when u drop your album that stream becomes crazy. When I say stream I mean income. Always drop singles first before main album to get everything started.