Are you excited to find out my Youtube master strategy for conquering this massive search engine monster?
The time for testing if youtube works to build a super star brand was over in 2013. It certainly has proven it’s value as YouTube stars continue to make the jump from the internet videos to marketing campaigns. Example: Andra Day, a 31-year-old singer who was discovered on YouTube, gave a powerful performance of her Grammy-nominated hit “Rise Up.” at the BrandCast 2016 Youtube event. She represented one of many YouTube stars benefiting from both the visibility and brand sponsorships—she recently partnered with Coca-Cola to have her lyrics appear on 40 million cups at McDonald’s locations.
This year YouTube Lobbied to Steal Advertisers Away from Network TV at BrandCast 2016. It was headline news and they are succeeding.
The event was as much of a celebration of the digital video empire’s cultural clout as it was a direct pitch to steal even more dollars from traditional TV budgets.
YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network, and just a day earlier, Interpublic Group announced it plans to shift $250 million from traditional TV networks to YouTube between October 2016 and October 2017.
It's happening and I want you all to be a part of this massive shift.
To help you truly master the YouTube platform, I'm going to dedicate a few days to lining up key points and telling you what you need to know and then I will be including youtube strategy and technical tips right here inside Music Marketing Insider.
YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life
For brands, our Digital Creator of the Year is a safe bet
Article By Lauren Johnson
Lilly Singh gets millennials. Specifically, she gets 13.1 million YouTube subscribers to tune in for weekly comedic videos poking fun at everything from her relationship with a fictional pair of parents to dating and work. Better known as IISuperwomanII, 28-year-old Singh--Adweek's 2017 Digital Creator of the Year--is one of YouTube's biggest creators, earning a reported $7.5 million in 2016 from a growing franchise of viral videos, a world tour and soon-to-launch book. Her funny, relatable personality has collected a mind-boggling 2 billion views across two YouTube channels since she uploaded her first clip in 2010.
“One of my goals is for someone to watch one of my videos and react in such a way where they’re like, ‘Oh my God, I thought I was the only person who did this. This is so me,’” Singh says in explaining her digital success. “They’re all things that we do—I’m just presenting them in a very exaggerated, comedic way. I think there’s that element of being universally relatable.”
More importantly, Singh’s brand is consistently positive and uplifting so that brands feel safe advertising around her videos, which is particularly critical in light of the recent backlash against YouTube creator PewDiePie’s anti-Semitic comments that caused Maker Studios, YouTube and major marketers to sever relationships with the site’s most-watched star.
Views are seriously the gold star here of Youtube and they are judging you on time watched so it's pretty obvious to me that if you want Youtube to kick your video to the top of the search your going to have to focus on keeping the viewer by creating amazing content.
That means not only impromptu music and official videos. I'm talking about interactive video and even taking some cover song requests.
Here are some of our best tips for you to find success:
- Know what your audience is searching for: People are searching music every single day so you will want to tap into that stream. As a musician, you can easily access this by perform a few covers from a popular band or artist that is being currently and actively searched. In general, music Youtube channels who are attracting millions of fans from the organic searches, are doing this through posting their version of the latest popular songs. To niche out your market, focus on songs that are by musicians of a similar fan base or a fan base that you would like to tap into. Believe me your fans will love to hear who your influenced by and how creative you can be with a popular song that speaks to you. Once they find you through a cover, if you have blown them away... a fan will certainly subscribe and watch everything you have on a regular basis. Here's a list of people who have made real money with their youtube channel and built a huge brand on the channel: http://jacquelinejax.tv/musicians-who-have-made-money-with-youtube/
- Use the Custom thumbnail option when your uploading your video to make the viewers WANT to watch YOUR video. Don't let YouTube pick your featured image, load your own creative image for a more human connection that will pop in the search before your video goes live. If you keep the video upload setting to "Private" then you'll have time to upload everything necessary before you go live.
- Use your cover title wisely to be found by association: Example.. "Bad Blood Taylor Swift Cover by XYZ Artist" or "Stars Align - Lindsey Stirling (Original Song) Dancing Violin Performance " or "Jacqueline Jax Singing Acoustic Cover Song Adele Skyfall"
Use the title to describe more than just your song title. Try to think of it as searchable opportunities. We will strategize more ideas for that soon.
- Use the description to describe the video with key words that will help you get discovered. For the content into sentences for your views to enjoy. Yes, everyone reads the description boxes and depends on this little box to tell you everything you need to know including where to find you past youtube. Use this space to tell fans where they can find you on the other social media platforms, how to subscribe to your mailing list, website, etc.
**If you enter your regular information into the saved settings, they will be automatically be added for you to every video loaded. Then before you hit public, customize the information for that video. **Don't forget to include your own subscribe link for your email list.