Have you been gaining more streams by following my Spotify layering strategy? Big results do take time and consistent effort but they are lasting and very worth the energy. So once you have started seeing big results, what's next? How do you get your music on the Spotify curated playlists to get to the masses?
Let's take a look at that.
Once your music begins to perform well through your own branded playlists, collaborative playlists, and independently curated playlists, the Spotify algorithm may begin to suggest your songs to Spotify’s in-house editorial team. That’s the real path to getting a song onto a playlist such as “Your Favorite Coffeehouse” or “Fresh Finds.” both garnering a loft 2 million + followers.
Discover Weekly and Release Radar
Spotify’s Release Radar algorithm might also begin to serve your music automatically to fans via personalized Discover Weekly playlists, updated every Friday with up to two hours of new songs and relevant tracks from artists the user has shown interest in.
This is another reason why it’s crucial to get your fans to follow you on Spotify, since your new releases are automatically added to every follower’s Discover Weekly/Release Radar playlist. The more followers you have, the more fans who’ll never miss out on your new tunes.
In addition to encouraging your fans to follow you and engage with your music on Spotify, another way to boost your chances of your songs being seeded to Discover Weekly playlists is to release music more frequently.
Don’t just think in terms of albums. An album only gives you ONE chance to get your new music out there (and onto a Discover Weekly playlist). Instead, think about more frequent releases (singles and EPs) that will put your music onto fans’ radars far more often.
If you release a series of singles that are eventually included on an album, those songs can retain the same ISRCs (unique identifier codes for individual songs) as long as the sound recording is identical. That means that the play-counts for the previously released songs on that new album will automatically carry over.
Money, Money, Money: The streaming license fee, plus publishing royalties
Any of these more prestigious placements should boost your plays AND streaming income significantly. When that happens, not only will you be paid for each stream through your distributor (CD Baby, Reverbnation, Bandcamp), but — if it’s your original music — you’ll also generate publishing revenue in the form of mechanical royalties.
This money is owed to you as the songwriter, and it is paid by Spotify to collection societies like Harry Fox. However, these royalties can be difficult or impossible for you to collect on your own from those societies without the help of a publishing rights administrator .
For every $100 in streaming revenue you generate, you’re owed, on average, an additional $15 in publishing royalties. It’s YOUR money.
Bonus tips to aid your playlisting efforts
Let the outside world in
Spotify isn’t an island unto itself. What you do in the “real world” and elsewhere online matters to listeners, playlist curators, and Spotify’s team. So be sure to tour, make videos, get your music reviewed on blogs, or anything else that helps you grow your fanbase outside of the streaming platform. That momentum and buzz will drive playlist activity and streaming engagement within Spotify.
Don’t ignore Facebook
A huge number of Spotify users have integrated their Spotify accounts with Facebook to share their listening habits, favorite playlists, and more. If your Facebook page is a ghost town, and if your engagement on Facebook is low, that looks bad to not only those listeners, but also Spotify.
The “music industry” cares about your stats
Numbers create an impression, and impressions matter. If you’re looking to attract label attention, a manager, a booking agent, or a publisher, an impressive play-count on Spotify, along with a robust history of playlist activity, is one way of demonstrating you’re worth investing in.
What are your Spotify “stats” as of today?
If you’re distributing music through a second party like reverbnation, you can view Spotify trending reports and analytics within your members account.
This data can be super helpful when it comes to assessing the effectiveness of your Spotify promotions, online marketing, and playlisting strategy, as well as help you make smarter decisions when it comes to tour routing, targeted ads, and more.