People react to the most interesting, inspirational, controversial, and unique content.
If you want to develop an active page, you will need to listen to your fans voices and structure your content to become an active participant in the conversation.
I'm not saying to become someone your not, but honestly if your going to post BORING content on your facebook page then how can you compete with what's happening in the world??
The good news is that your an entertainer so that SHOULD mean that you have the ability think more creatively to entertain and keep people interested in your projects.
But again.. No one reacts to VANILLA so if your playing it safe all the time, your not going to be viewed as realistic or an influencer.
ARE YOU READY TO LOOK AT THINGS DIFFERENTLY?
Your fans have the power to boost your posts into their networks of people and collectively take things viral.
BUT... IF YOU DON'T GIVE THEM SOMETHING THAT HAS AN EMOTIONAL OR WOW FACTOR, WHY WOULD THEY SHARE IT??
You haven’t even scratched the surface of what I’m seeing on hot pages right now so dig deep into your page insights and start taking notes on which posts get the biggest reaction.
If nothing is getting a reaction, then start thinking of your core brand message and how you can reflect that more dramatically in your content.
Again you have to find a happy medium between being yourself and being impactful so look for a CREDIBLE way to express yourself.
Learn what your fans want
- Be innovative yet true to yourself. Don’t be afraid to take risks to avoid the “Same as” label with your content and your music. Like I mentioned above, it's important to stay true to yourself first but also stay consistent in your product and post delivery. If something works, identify why and work to infuse more of that into your music, products and content.
- Ask fans questions to find out who you appeal to in order to discover what best appeals to the group that you attract. Keep your questions simple like : What songs from this playlist would you like to see me perform live for you? or Suggest a venue: Where would you like to see me play on my next live stream? or I'm scoping out a location to film my next music video, any ideas? (include a picture of a possible location)
- Song intros: Introducing a songs content is a great way to get feedback. If you lay the story line down, people will more likely listen and your true fans will comment on it. Those comments are your best insights into discovering what they like most about your songwriting, delivery, and style. That speaks volumes about what your future projects should sound like.
That's just 3 ways to start feeling around your fan base to see what people like.
At the end of the day, just try to have a strong (not bullying) opinion, impactful brand message and look to create more exciting media pieces that will really stand out. That sets you up for the longer game.
YOU MAY ALSO LIKE:
Q&A Why aren’t my Facebook followers seeing my posts? http://lsh.re/19IO1
Recent Changes to the Facebook Video Algorithm That Effect Your Ranking http://lsh.re/1C4OD
New 2016 Facebook and Instagram Social Media Engagement Rules and Tips http://lsh.re/14MWI