Now that you’ve laid the foundation and done as much DIY playlisting as possible, it’s time to reach out to other playlist creators. But start slow: approach independently curated playlist creators first. After some success you can work your way up to the big playlist curators.
Once you have established traction, it will be much easier to walk the walk when you apply to a Spotify curated list.
Who should you be pitching to?
It’s impossible to recommend specific playlists in a guide like this, since it’d differ dramatically for every genre. But rest assured that opportunities are out there — hundreds (even thousands) of solid playlists exist for every genre.
SUCH AS OUR A.V.A PLAYLISTS WHICH ARE CURATED AND FAITHFULLY ADVERTISED TO BENEFIT OUR ARTISTS: SUBMIT YOUR MUSIC HERE; https://www.avaliveradio.info/opportunities/new-music-monday
No matter the genre though, the same pitching principles apply:
- Google is your friend — A good genre playlist (and the contact info for its creator) isn’t hard to find online. Do a simple search and you’ll be quickly on your way.
- Do your research — Browse around. Get lost on Spotify. Ramble from playlist to playlist. Takes notes on the ones that really leave their mark. What kinds of artists and songs do they include? Which of your songs might fit best on that playlist?
- Follow the playlists you want to pitch to — Be a good citizen. Don’t just spam them. Follow them. You like the music anyway, right?
- Build a relationship with the playlist creator — Follow them on Twitter or Facebook if they have a profile. Leave comments on their blog. Communicate. Compliment.
- … THEN pitch your music — Once you’ve shown yourself to be interested in and knowledgeable about the kind of music the playlist features, write to the curator and politely (and briefly) suggest one of your songs that’d be perfect for their playlist.
- Cross your fingers — If they add your song, awesome. If they say no thank you, don’t unfollow them or get snippy. Your NEXT song might be the Golden gift.