With more than 1.86 Billion active users on facebook, why isn’t your facebook page booming?
Perhaps you need to think about your approach and the way your using the website. Many times when people have asked me to review their pages, I see more mistakes that seem so obvious but may just be an over sight.
Here are some common mistakes and best practice guidelines that should help you do much better.
Repetitive images posted consecutively.
No pinned post at the top of your page that allows people to hear your music on first glance.
No interesting bio and links for your website and subscription list.
If your music is shared, you've shared the same song over and over.
You only have videos shared from youtube and no video hosted natively on the website.
You aren't using the Live Video feature
You haven't updated your status in decades.
There are no personal photo's of you doing what you love, no banner at the top and no logo thumbnail identified image.
There is no conversation or personal posts talking to your followers.
Your page timeline is stale and uninteresting and you haven't made it an active communicator of your brand message.
Here are some best practices that fit in with the facebook guidelines and help you maximize your public page.
1. Cover Photo:
The cover photo is the largest element on your facebook page that represents your music brand and identity. It’s the first things people see when they land on your page. That photo should be very clear, high definition, fun, exciting and engaging to keep users on your page long enough to convince them to “Like” the page. Adding text really helps to get your message across in that first 8 seconds when people are making a decision. The Cover photo gives you room to add a headline that informs new visitors about you and can really encourage a successful “Call to action”. https://www.canva.com/ is a free website that helps you create great banners on the fly.
Consider how your thumbnail looks from a little phone screen. If you have a band logo that stands out better than a picture that isn't defined, be sure to use it on all your social media thumbnails so people can recognize you when they search.
3. About section:
Keep your “about” section short and expressive but don’t brag. Try to show your brands personality in the description to make this as human as possible. This section used to display at the top of the page, but now your followers must click through to read it. There are options for a short summary and a long summary to add more details. Add keywords that identify your brand, industry, and/or product offerings in your summary to give users a better picture of your company, and always add a link back to your website.
I love this example that Taylor swift uses to entice people to signup for her website. By working from her website first and making it subscriber based, she can stay in direct contact with her fans any time she likes. (see below)
4. Regular Content:
You should always set up a schedule of regular content that gets posted each week to your page. This can be once a day or twice a day. The regular content posts should be image friendly without a ton of text on the photo’s, story telling text only posts, recycled content and music updates such as links to your blog posts, music or videos. This will stand as the base of your page content structure. Then add things on the fly as you feel inspired like quotes, live feeds, extra photo’s, etc. Keep a journal of ideas for your timeline. Remember, don’t repeat anything within the same 15 posts in your timeline, people want to see excitement, informative, interesting posts and something worth talking about. Try to stay away from anything vague or boring like a link without a sentence that offers value to go along with it.
Now that facebook owns instagram integrate your instagram posts by auto sharing them to your page. The great thing about this is that you can share them directly from the Instagram app by clicking “Share” and choosing Facebook from the menu on a particular photo. It even borrows your caption, so no need to write a new one! (This is only if you have no time to create unique content for both pages.)
6. Likable Content:
Getting “likes” is very important and getting “comments” is even more important to your posts showing up in the public newsfeed. On facebook, people like to emotionally connect with content from musicians and creators. If your continually posting repeats, no one will care about your page and you’ll surely see no reaction but when you read your crowd right and hit a concept in good timing, it will make a huge difference in your engagement numbers. This also needs to be weighed with how you connect with people once they do respond. Do you keep the conversation going or just “Like” their comment and drop your end of the conversation. Try to answer your audiences need for entertainment and fill their boredom and you’ll gain traction over time.
7. ANSWER EVERY COMMENT WITH MORE
Try to keep your conversations going. Look at the chart above to see how special a comment actually is. When people take a moment to comment, you should not only take a moment to reply but use that as a chance to interact. Ask a question, go look at their timeline, get to know then. Share some music they may enjoy. Don't be pushy but show up and be active.