MFBB Step 7 : How to attract your audience on Instagram

Screen Shot 2019-09-17 at 11.15.12 PM.png

Let's dig right in.

Here’s what you need to know first before we talk about attracting more people to you..  

1st Nobody is too busy for their fans, it’s just a matter of priorities.

Priority quote.png

When you hear an artist post up an excuse letter to fans that ‘ I’ve been so busy making music, I didn’t have time to check in with you..’ what does that say about your relationship with your fan base?

It’s telling your most supportive fans that you don’t consider them to be your priority. These days unless you are trapped under a bus and your phone gets smashed, people still expect that 'trapped under a bus' selfie. 

So if you don't make it a priority to be consistent, then why would they make listening to your next release their priority? It seriously works both ways.

What you do and what you say to people matters.

You have to change your mindset and be more consistent with people if you are going to have fans that go to war for you..

There’s no excuse because with the ability to pre-schedule content and connect live from your cell phone, keeping that connection fresh is quick, accessible and easy.

It doesn’t take much time or energy. People know this so don’t try to mask the fact that you don’t care about your fans with any more excuses.

Let them in on the good, the bad and the ugly and you'll have a fan base that not only gets you, but resonates with your messages in a more authentic way. 

Tips to Attract Your First 50K Instagram Followers

Pick a theme and stay consistent:

Finding a theme that fits your music brand and resonates with your audience can be a trial and era process if you have no idea what that should look like. Try to think of an end goal for your page and make sure every post has the same purpose.

You have to be consistent in order for your followers to stay engaged.

Once you know your micro-niche, this becomes a much easier process because you understand alot more about your audience and what will resonate with them. I’ve noticed that the tighter the niche and the more specific look your social media page and website has, the faster the growth.

Screen Shot 2019-09-17 at 11.03.44 PM.png

Example:
Once AVA Live Radio Artist Emmaline decided on the kind of music she would sing and how she was going to get that across to her audience, her page grew very quickly. Now with over 100k followers and a successful crowdfund supporting her Album, she’s busy in the studio recording for the next launch. Then the cycle will begin all over again.

Here’s a live stream I just did on how to find your micro-niche:

To determine the social content that resonates with your audience, write down a few ideas and test them out.
You can run test content by posting at the same time each day and learning from those results until you discover exactly what works. Try 9 am, 12 pm and 6pm to start then compare the reach verses time of day. Instagram also has insights that show you when your audience is on the app.

Screen Shot 2019-09-17 at 11.09.00 PM.png


This example shows that the following peaks at 9am. This means that you should post anywhere between 8:30 and 9 am to make sure you have the best results. Map out the best times on each day to make sure you optimize that post reach.

Ultimately, your theme will relate to your brand message and the kind of content that you decide to use to get that message and theme across.

The tighter the content theme, the deeper it will resonate with your audience.

For musicians, this is mostly

  • music videos

  • performance videos

  • live streams

  • words from the artist

  • professional images

  • studio images

  • on stage photography

Example:

Take a look at Lenny Kravitz page. It’s amazing. Great photography and it feels like him. He even offers authentic comments we can connect with. https://www.instagram.com/lennykravitz/

Screen Shot 2019-09-17 at 12.53.06 PM.png



SHOULD MUSICIANS POST FOOD??

Why should you waste a post on food? I think the success of a musician is predicated on your ability to produce music lifestyle content that resonates and entertains a micro-niche audience. So leave the food posts to the Chefs of the world and you do YOU.

Note:
Posting a picture of you eating a snack in the studio and saying something funny or telling a story, is different that posting what your having for diner. Leave that for a story or live stream but be sure to show your face and use it for entertainment value only.

Screen Shot 2019-09-17 at 1.01.20 PM.png

For instance…
on my page @jacquelinejax I post pictures or video but everything centers are a micro-blog form message of inspiration. I ask questions and tell stories that resonate with my audience. As a result, my audience responds with comments thanking me for the topics or the story.

This is how I can tell what resonates well with my audience and if I stray off this kind of content, I noticed right away that the level of engagement drops off and people don't write valued comments for me. The comments are much more shallow and have less value.

Screen Shot 2019-09-17 at 1.09.48 PM.png

RECAP:

  • Your theme will relate to your brand message and the kind of content that you decide to use to get that message across.

  • The tighter the content theme, the deeper it will resonate with your audience.

  • For musicians, If you develop a specific way you deliver that content, then your engagement will improve and your fan base will grow much faster.

  • When someone subscribes they do this because they enjoy your content so if you change it up all the time and go off the content theme, then you essentially need to start building your audience once again from scratch.

  • Keep your posting schedule consistent. The algorithms on social media like consistency. You need to post at least once a day for growth. You can't grow if you don't post for a week or a few days here and there. Your exposure will level off if you stop posting.

  • The best way to stay consistent is to use a second party app like Hootsuite to preschedule content to post at the same time and the same days of the week or just send yourself an email for each post.

Boost your engagement:

Tag friends in posts you like.

Engage with everyone who likes, comments and follows you.

Spend 100% of your time out there engaging with other people's pages that match your mico-niche. This included music blogs, radio shows, podcasts, music industry and film makers.

Side note:
I found that as my page became really busy, I only have time to respond to comments so I tried to use stories more often and kept the conversation going on all my posts. This seemed to work even better than posting more than once a day and when the activity tapers off, it's time for a fresh post. Then figure out which time of day you will be posting to your main page and stick with it.

Hashtags:
Use well thought out hashtags. Hashtags are just as important as the content you post. Your hashtags must be relevant, in your micro-niche and they must also accurately describe your post. (Check out the video below of how to search and select hashtags. ) With the new algorithm, hashtags have become very valuable. You need to research relevant and trending hashtags for your target audience. The most popular ones, if too vague, will be inundated within seconds. Remember, only 30 hashtags per post -- I always use all 30. I have a list of the most effective ones saved -- I simply copy and paste them into the comments after I post or add them to my description.

Use Instagram's geotag feature.
This just means that you tag the photo with your area. For safety you don't need to tag the exact place you frequent, instead tag the city, state or country as applicable.

Post at optimal times for your audience.
Your fans will get used to seeing you at those times and their engagement will help to boost your posts as things improve. Timing is everything so check your insights for the sweet spot when the majority of your people are online. I've noticed based on my analytics that people tend to engage more with me at night before bed. I see the most activity on my posts overnight.

Make your content pleasing and shareable.
Not only should your content be relatable and interesting, but it should also be aesthetically pleasing and shareable. Nobody is going to screenshot your perfectly worded post if your watermark is boldly printed across the whole thing. Who wants to share that? If someone wants to repost your beautiful image, but you're running a huge ad or promo over it nobody is going to repost it. Don't use your page as a billboard filled with promos, use it to connect with people.

Watermark all original content in the lower right hand corner only.
Many times fans will reshare your content. For this reason, it's a great idea to watermark your images so your username carries along with the shared images no matter where they go. Just do it without being too bold or people won't share it.

Tag larger relevant accounts in your photos:
This helps you to improve your pages association and credibility within the algorithm. You also may garner a share in their stories but mostly if your post is getting lots of engagement Instagram may start ranking your post on the explore page of people who like those larger pages you tag. Don't overdo this or it can make your account look like a spam -o-meter. As a rule, only tag accounts that are part of your content like the company that makes your instrument or a friend in the photo.

Ideas:

If you post a cover song, tag the original artist, the company that made your guitar and tag an account that likes to repost great cover versions. If you post a selfie with an awesome outfit, tag the makers of the fashion and a page that reposts great outfit photos. If you post a New Video, tag up music blogs and music curators who you follow and engage with regularly.

Do not tag people who you don’t spend time with. Only tag people who you follow and engage with.

Videos to watch:

Instagram Strategy:
https://youtu.be/3037Ve7pTbI


How to Promote your video on instagram
https://youtu.be/EzdXnku8Thg