How to Get More Likes, Shares, and Clicks
FACEBOOK MADE EASY FOR MUSICIANS
Bring your page back to life and create a space you look forward to being on every day.
Learn the best practices to align your Facebook page and social media strategy in this easy to follow instruction guide. Turn your Facebook fans into supporters of your music and customers, build your network, and facebook your way to success.
I have brought together social media strategies and best practices that I am using to build my clients Facebook pages right now. I’m revealing these tested strategies and true tactics to you so that you can optimize your personal brand and music business identity starting today. In this package, I’m giving you an easy social media plan and strategy that will start working for you right away.
I know you need these skills to build your business…
YOU WILL LEARN HOW TO..
Set up a Facebook page that converts new followers into supportive fans
Increase the Relevance Score of your Facebook organic and boosted posts reach and bring your page back to life.
Maximize your News Feed real estate to beat the Facebook Edgerank Algorithm
Reach more of the people that like your Facebook Page for free.
Decreased overall costs and increased total reach of your Facebook Ad Campaigns.
Facebooks Ranking rules at your finger tips to keep you from making mistakes that kill your post immediately
Learn how to earn money from your facebook page.
Releasing the link to get our guide to our email subscribers.
Sometimes it's very difficult to understand what your followers are interested in. Often with inconsistent reach on facebook, it becomes a mystery as to what can get peoples attention.
Today I have something really easy you can do that will help you gain detailed insights into what your facebook follows interests are.
Why do we need to know this?
The reason why this is beneficial is because it's really important that you understand who your followers are if your going to have a chance at connecting to them.
If you know what your follows like, then you can create a list of topic ideas to discuss and post about on your page that will get reaction more quickly.
Your goal should be to find a balance between what people want to see and who you are both as a music brand and individual.
Reaction = engagement and engagement = more time in the news feed for your posts without having to pay to be there.
1. Open up your facebook page
2. Type In the search bar: "Favorite interests of (yourname's) followers" hit enter.
Facebook will then populate a favorites list in order of popularity by the majority of your followers.
What to do with this:
Now that you have this list think about which of these topics appeal to you so when you post about them you will have an authentic and definite point of view.
Example: I post often about music, creative topics, life quotes and success strategy but at the time that I sampled I discovered from my personal list that my followers like specific artists like Van Morrison and Pink Floyd. Two of my favorites as well so I'll be starting my day off with 2 posts about why I like them and ask a question so my followers can participate. Come see (www.facebook.com/JacquelineJax )
Unless you want to loose some followers and start a war on your page, stay away from religion and politics. They can be facebook suicide. Yes they are high on engagement but stay neutral if you do open up a discussion and get ready for the attacks to begin. Just respect everyones opinion always and you'll manage fine.
I also find that doing a search from time to time here let's me know if the interests of my followers are in line with mine or if I need to start targeting different followers so they will connect more with my message. It's a great way to see if your on track.
With more than 1.86 Billion active users on facebook, why isn’t your facebook page booming?
Perhaps you need to think about your approach and the way your using the website. Many times when people have asked me to review their pages, I see more mistakes that seem so obvious but may just be an over sight.
Here are some common mistakes and best practice guidelines that should help you do much better.
Repetitive images posted consecutively.
No pinned post at the top of your page that allows people to hear your music on first glance.
No interesting bio and links for your website and subscription list.
If your music is shared, you've shared the same song over and over.
You only have videos shared from youtube and no video hosted natively on the website.
You aren't using the Live Video feature
You haven't updated your status in decades.
There are no personal photo's of you doing what you love, no banner at the top and no logo thumbnail identified image.
There is no conversation or personal posts talking to your followers.
Your page timeline is stale and uninteresting and you haven't made it an active communicator of your brand message.
Here are some best practices that fit in with the facebook guidelines and help you maximize your public page.
1. Cover Photo:
The cover photo is the largest element on your facebook page that represents your music brand and identity. It’s the first things people see when they land on your page. That photo should be very clear, high definition, fun, exciting and engaging to keep users on your page long enough to convince them to “Like” the page. Adding text really helps to get your message across in that first 8 seconds when people are making a decision. The Cover photo gives you room to add a headline that informs new visitors about you and can really encourage a successful “Call to action”. https://www.canva.com/ is a free website that helps you create great banners on the fly.
Consider how your thumbnail looks from a little phone screen. If you have a band logo that stands out better than a picture that isn't defined, be sure to use it on all your social media thumbnails so people can recognize you when they search.
3. About section:
Keep your “about” section short and expressive but don’t brag. Try to show your brands personality in the description to make this as human as possible. This section used to display at the top of the page, but now your followers must click through to read it. There are options for a short summary and a long summary to add more details. Add keywords that identify your brand, industry, and/or product offerings in your summary to give users a better picture of your company, and always add a link back to your website.
I love this example that Taylor swift uses to entice people to signup for her website. By working from her website first and making it subscriber based, she can stay in direct contact with her fans any time she likes. (see below)
4. Regular Content:
You should always set up a schedule of regular content that gets posted each week to your page. This can be once a day or twice a day. The regular content posts should be image friendly without a ton of text on the photo’s, story telling text only posts, recycled content and music updates such as links to your blog posts, music or videos. This will stand as the base of your page content structure. Then add things on the fly as you feel inspired like quotes, live feeds, extra photo’s, etc. Keep a journal of ideas for your timeline. Remember, don’t repeat anything within the same 15 posts in your timeline, people want to see excitement, informative, interesting posts and something worth talking about. Try to stay away from anything vague or boring like a link without a sentence that offers value to go along with it.
Now that facebook owns instagram integrate your instagram posts by auto sharing them to your page. The great thing about this is that you can share them directly from the Instagram app by clicking “Share” and choosing Facebook from the menu on a particular photo. It even borrows your caption, so no need to write a new one! (This is only if you have no time to create unique content for both pages.)
6. Likable Content:
Getting “likes” is very important and getting “comments” is even more important to your posts showing up in the public newsfeed. On facebook, people like to emotionally connect with content from musicians and creators. If your continually posting repeats, no one will care about your page and you’ll surely see no reaction but when you read your crowd right and hit a concept in good timing, it will make a huge difference in your engagement numbers. This also needs to be weighed with how you connect with people once they do respond. Do you keep the conversation going or just “Like” their comment and drop your end of the conversation. Try to answer your audiences need for entertainment and fill their boredom and you’ll gain traction over time.
7. ANSWER EVERY COMMENT WITH MORE
Try to keep your conversations going. Look at the chart above to see how special a comment actually is. When people take a moment to comment, you should not only take a moment to reply but use that as a chance to interact. Ask a question, go look at their timeline, get to know then. Share some music they may enjoy. Don't be pushy but show up and be active.
Facebook advertising is really expensive and in testing it out many times, I have discovered two things.
1. That I can reach just as many (typically more) people using my own strategy than I can by paying for adds
2. Facebook adds for musicians are really expensive sometimes costing about .50 per "like" and you end up not ever knowing that person. They really only work well for people promoting innovative products or learning resources.
Here are some free reach Algorithm hacks you may not know.
1) Public pages vs Private pages:
If you want to gain attention on your public page then you must use that page often. If you use your private page all the time, then your public page will suffer. Try to define the content differently so your private page followers will want to come to your public page more often and your reach is defined on insights for you. Private pages don't give you insights into your performance so there's no real way to measure. (I'm not saying to neglect your private page, just focus your efforts where you want to build your future and remember that they work differently.)
2) Outside links on facebook:
If all of your facebook posts have a link drawing people off the facebook page, you are not likely to entice facebook to give you great placement in the timeline. Try to post the link in the comments below it and follow the 80/20 rule of creating only 20% link posts. Now with that said, facebook doesn't mind linked posts when shared from the page outside of facebook to the platform so go to your own post and share it into facebook with a 1 sentence comment. Then for added reach, share that post from your public page to a group page that fits the content.
3) There are millions of people hanging out in facebook groups.
Using Groups to promote your facebook page for free really helps to attract organic traffic back to your page. When you post or share a post in a group a large percentage of the group members will see the post notification. Set yourself apart by posting value to the group and don’t focus on the sale, focus on attracting people with your point of view or by starting an interesting conversation. If you visit groups that you are posting in and connect with the other posts, those people will see your page and come visit you.
4) Facebook loves native video right now. They are trying really hard to be the leader in the video world and with so many people on facebook, they are likely to succeed. If your just getting started, the reach of a music video on facebook is much larger and faster growing than on youtube with a fresh launch. If you have a video upload it to your public page or start using the live video feature on your page. It’s a great way to get priority in the timeline organically.
The results are in from all kinds of tests we've been conducting across multiple facebook pages and I think you'll be very surprised at what we discovered.
Here are the top 5 things you need to be doing for January 2017 on Facebook.
1. LIVE STREAM:
If you haven't started to live stream, you're going to need to start making that part of your weekly social media practice. It's the #1 way to improve reach and bring in new and current followers. The great news is that the tool on facebook is very easy to use, you can go back in and add a custom thumbnail (like youtube), tags and a title. You can also organize them into playlists. Plus they are still giving you priority in the timeline. In addition, facebook allows you to pick a featured video. Just go to your public page and hit the video tab, you'll see a list of videos you already have and options for creating and organizing your playlists.
2. INVITE YOUR AUDIENCE TO INTERACT
Our test results showed that the posts that encouraged interaction by way of a question or conversation starter performed way better across the board than any other posts. It didn't even need to have a picture. It can be as simple as asking a question. Shorter easy to answer questions also did way better than longer more complicated ones. I did well with questions that I knew aligned with the interests of my subscribers.
3. SHARE YOUR OWN CONTENT
It may sound strange but every time we shared content from a public page to private pages and group pages, the posts performed 100X better. In fact most of them exceeded our expectations with thousands of eyes on each post. This was especially great to boost views after a live stream. Plus don't forget to like and add a comment to your own post. It helps to boost the post.
That little theory about consistency really did pay off. We tried it both ways and found that when you leave your facebook page alone for even 1 day, it took longer to regain our reach numbers. We also found that allowing people to get to count on a particular posting schedule really works to bring visitors back to your page each day. It can be words of wisdom launched each morning at a certain time or a live stream every Monday or each day at 12pm et. What ever you do, if you do it consistently people will be there and check in with you more regularly.
When we didn't answer comments, the posts died more quickly than when we commented back and encouraged more conversation. If we encouraged the conversation then more people seemed to join in and if a post received at least 10 separate comments by followers if seemed to attract more conversation over 24-48 hours giving the post longevity. Much better results than the previous 12 hour estimate released in public surveys.
Those are our top 5 results from our most current tests. More to come.
People react to the most interesting, inspirational, controversial, and unique content.
If you want to develop an active page, you will need to listen to your fans voices and structure your content to become an active participant in the conversation.
I'm not saying to become someone your not, but honestly if your going to post BORING content on your facebook page then how can you compete with what's happening in the world??
The good news is that your an entertainer so that SHOULD mean that you have the ability think more creatively to entertain and keep people interested in your projects.
But again.. No one reacts to VANILLA so if your playing it safe all the time, your not going to be viewed as realistic or an influencer.
ARE YOU READY TO LOOK AT THINGS DIFFERENTLY?
Your fans have the power to boost your posts into their networks of people and collectively take things viral.
BUT... IF YOU DON'T GIVE THEM SOMETHING THAT HAS AN EMOTIONAL OR WOW FACTOR, WHY WOULD THEY SHARE IT??
You haven’t even scratched the surface of what I’m seeing on hot pages right now so dig deep into your page insights and start taking notes on which posts get the biggest reaction.
If nothing is getting a reaction, then start thinking of your core brand message and how you can reflect that more dramatically in your content.
Again you have to find a happy medium between being yourself and being impactful so look for a CREDIBLE way to express yourself.
Learn what your fans want
- Be innovative yet true to yourself. Don’t be afraid to take risks to avoid the “Same as” label with your content and your music. Like I mentioned above, it's important to stay true to yourself first but also stay consistent in your product and post delivery. If something works, identify why and work to infuse more of that into your music, products and content.
- Ask fans questions to find out who you appeal to in order to discover what best appeals to the group that you attract. Keep your questions simple like : What songs from this playlist would you like to see me perform live for you? or Suggest a venue: Where would you like to see me play on my next live stream? or I'm scoping out a location to film my next music video, any ideas? (include a picture of a possible location)
- Song intros: Introducing a songs content is a great way to get feedback. If you lay the story line down, people will more likely listen and your true fans will comment on it. Those comments are your best insights into discovering what they like most about your songwriting, delivery, and style. That speaks volumes about what your future projects should sound like.
That's just 3 ways to start feeling around your fan base to see what people like.
At the end of the day, just try to have a strong (not bullying) opinion, impactful brand message and look to create more exciting media pieces that will really stand out. That sets you up for the longer game.
YOU MAY ALSO LIKE:
Q&A Why aren’t my Facebook followers seeing my posts? http://lsh.re/19IO1
Recent Changes to the Facebook Video Algorithm That Effect Your Ranking http://lsh.re/1C4OD
New 2016 Facebook and Instagram Social Media Engagement Rules and Tips http://lsh.re/14MWI
The past predicts the future on facebook.
I have been told that there are more than 100,000 factors that goes into deciding which 1,500 posts any given user will see in their newsfeed each moment that they show up.
So with all those factors how do you show up?
Well you have 3 choices. You can pay them to deliver your posts to your own followers, you can give up or you can apply strategy to your posting and go for good old fashion honest free reach.
I love free reach because the comments come from people who want to get to know me and honestly care about what I have to say. I have way better things to do with my marketing dollars than to spend it on getting a few comments from people I don't know and that aren't necessarily interested in who I am.
So what do I recommend to make more of an impact for free?
You don’t have to be on facebook all day, but you do have to be on it everyday that you want to move closer to your goal.. If the average post you share gets 10-20 likes or comments, then the algorithm will give you the benefit of the doubt and share it in the newsfeed of those people who liked it. If they comment then their friends will see the post commanding the comment.
But If your posts aren't getting any likes, then you can be certain that almost no one is seeing them.
With this in mind, if your not engaging on facebook, then your page will really die off and not be seen by anyone. By Engaging I mean commenting on peoples posts, inviting people to visit your page, live streaming and launching video, sharing music, commenting about things that inspire you, sharing quotes...
Basically if your not there often, facebook knows this and simply doesn't think your page is credible. Striving to become more credible in the eyes of the computer algorithm isn't that difficult if you have a clear strategy and your consistent about it. But it does take some work.
The first goal should be to get engagement on a post within the 1st hour that it’s live on your page. So how do you do this?
Developing relationships with your followers is the best way so think about designing some great content for your page and then get out there and start attracting people to it. You'll want to test some different kinds of content out to see what your crowd reacts to.
I recommend doing some research by looking at the newsfeed to see what people are reacting to. Typically asking questions related to hot news topics are a great place to start getting conversation started but people also love comedy, games and inspiration.
What ever your audience likes on your page is what they will see more of in their newsfeed so it’s important to share a diverse range of post styles so you won’t get in the trap of people only seeing 1 type of post from you even when you are posting a few different things. By Post type I mean, Image posts, text only posts, video, shared posts and linked posts.
The main idea is to build a page that people will want to come back to and engage with. As an entertainer, you have to think of a your timeline as both a story board and a fun playground where people can get lost in your content.
It's tricky because most people spend 80% of their time right on the newsfeed never going to the pages themselves without a great reason.
Work to develop relationships and you will bust through those algorithms that seem to work against you by filtering post reach.
Post Content Ideas:
Give your fans insights into your daily life to encourage daily visits.
Involve your fans in things by asking questions
Be authentic and honest about real life happenings so people can relate and remember you
Be accessible and respond to their comments and emails
Ask fans for input then be honest and respectful with their answers.
Showcase your fans by displaying compliments and their faces in your emails and social media pages
Are you ready to give it a try?
Start experimenting with your content today.
Recent Changes to the Facebook Video Algorithm That Effect Your Ranking http://lsh.re/1C4OD
I know you'll be visiting this page often because Facebook is at the top of the everyones challenge list and seems to be the most challenging of all the social media pages for indie artists.
The reason facebook is such a challenge is because they have really imposed limitations on their newsfeed. They are trying to balance what the user actually engage with in contrast to posts that fit their every changing posting rules.
See: Recent Changes to the Facebook Video Algorithm That Effect Your Ranking http://lsh.re/1C4OD
This page is going to be our go to page for Facebook content distribution strategy. It will change as I discover adjustments to the Facebook algorithm and also as I continue to run daily experiments in the space on all of our facebook pages and groups.
Enjoy rolling up your sleeves and trying these out for yourself.
1) PUBLIC PAGE: Share a piece of content directly from your website to facebook public page. Include an interesting title and if it makes sense a short description. Be sure to mention any brands that are included or featured so you can increase your chances of showing up in YOUR followers newsfeed. **Be sure to comment on your own post to kick start the algorithm. Try to write additional content that offers more value.
2) PRIVATE PAGE: Share a piece of content directly from your website to facebook private page. Make sure your privacy settings are set to public so more than just friends can see your posts. **Be sure to comment on your own post to kick start the algorithm. Try to write additional content that offers more value.
3) GROUPS: Share a piece of content directly from your website to a facebook group page that allows it. I write a short post filled with value that describes the content based on the group I'm posting in and then I include an address link to the post and preferably an image.
Here are some group pages that I allow quality posts on:
New, Exciting Music: 58,000 members https://www.facebook.com/groups/173268572742482/
Promote Your Product: https://www.facebook.com/groups/536639129689926/
A.V.A Live Radio: https://www.facebook.com/groups/avaliveradio/
4. RECYCLE: Recycle a post by sharing a previous post from your public page to your private page with a different title or just a comment about the post. It will increase your page reach and count as a share. **Be sure to comment on your own post to kick start the algorithm. Try to write additional content that offers more value.
5. FACEBOOK ADS: Facebook advertising is not perfect. It's expensive and not a terrific strategy to rely on long term for musicians as the rates cost more than just hiring someone to reach out to influencers and engage in communities on your behalf. The only thing I recommend facebook ads for at this point are to sell really cool, helpful and unique merchandise or a micro-niche album to a particular niche audience. Generating views on videos are not recommended because if not done accurately you'll end up paying as much as .35 per view or recruiting 1,000+ views that lasted 3 seconds and didn't include sound. Facebook counts a pass by scan without sound as a view. ( Totally unfair practice.) and they are penalizing videos for lack of quality views. Plus once you pay for reach, all organic reach conveniently stops to encourage you to buy more.
6. ENGAGING IN GROUPS: Groups are really responsive. We have focused most of our content and engagement in our many (65+) faces groups. People tend to be much more conversational in groups when the group is focused on the conversation your looking to have. Don't spam people with your music. Instead use groups to discover new people with similar interests and start building relationships with them. If you set a goal of getting to know 25 new people each day, think of how many quality people you'll be interacting with in just 1 week. If a conversation arises where you can recommend a piece of your content, that's a great intro. But watch out for being overly pushy. Let your music fall into their hands organically by recommending your public page where all your work is conveniently displayed. Then look for ways you can work together, promote each other and contribute to each others marketing efforts.
7. EMAIL: Make sure to link your email list in your facebook page bio, Add it to your "Call to action" button on facebook and add it along with an announcement to all the auto posts you have set and post it to your page wall at least once a week. Be sure to talk about something interesting your about to do and explain that the video or special journey will be explained on email. Bonus content and limited editions content entices people to subscribe.
8. BANNERS & IMAGES: Create a custom banner using Canva.com to add an announcement of a new video, album, gig, live performance or journey to your page header. Then create a set of launch images to be prescheduled on facebook as a count down.
9. FRIENDS: Commission your friends and family as your street team. Ask them to share your content to help you get some traction on your project. If it's a video. Upload it directly to facebook and then give them the link and title to make it easy to circulate.
10. VIDEO: Upload your videos or a short trailer of your videos to facebook with a call to action. If it's a clip, make sure you tell people where to see the entire video. (email list. link a page on your site or youtube page) Reshare your video to different groups with different titles twice a day for a few days. If you plan sharing different content every few hours you can pull off sharing your video twice a day but don't make people sick of you. Balance out the content you send out.
11. REPURPOSE: Repurpose your article or review by adding it to a Facebook article post and drive content back to your website or email list with clear call to action describing what's coming up next.
12. PIN A POST: Pin your newest Video or Image announcement to the top position of your page so when people arrive they can see who you are right away.