branding

HOW IMAGES BRING HUGE RETURNS TO YOUR BRAND, BUSINESS AND INFLUENCE

HOW IMAGES BRING HUGE RETURNS TO YOUR BRAND, BUSINESS AND INFLUENCE

If you have been trying to market your music or entertainment brand on social media, you’ve probably already seen the difference that quality photography can make. Images make a huge difference in all areas of your career. I want to emphasize that if you are not producing professional grade photo’s at least 3 times a year, you are not going to do as well as an artist who is.

How to Make Your Photos Stand Out

Do you need to step up your photography?

For those times when hiring a professional photographer isn't convenient nor an option, I have some tips to help you become a master of cell phone photography.  
 

Photos are really important to promote your brand and projects on social media so to help you turn out some master shots, I wanted to share great tips with you that I learned from Fashion Photographer Lee Morris.

It’s often thought that a big professional and expensive camera is necessary to get those amazing shots, but the common rule of life applies here too. It’s not always about the equipment, the great stuff comes from the most creative minds and a little education.

When your taking your shots, all you really need is a decent phone camera and a focused light source.

Day light is always great, but it can be harsh if your not in the shade. I actually get my best shots when the light is really low and I’m able to create more of a mood by playing with natural shadows and one little controlled light source.In the above shot, I was sitting under a canopy on a cloudy day but I was able to achieve a warm look just but directing a small flash light at my face and lowering my chin slightly. The result was a natural shading around my face and a slight illumination on the forehead, nose cheeks and chin.  Not bad for a quick selfie right?

This was taken with my most inexpensive Android cell phone ZTE using only the 5MP front camera and a selfie stick. I also had a fan light directly over me and since I didn't have someone with a light to hold on my face, I brightened up the photo right on the camera before I published it. I also used different variations of the same photo's I took as I posted them on instagram combining filters and effects to create the add below. 

This was taken with my most inexpensive Android cell phone ZTE using only the 5MP front camera and a selfie stick. I also had a fan light directly over me and since I didn't have someone with a light to hold on my face, I brightened up the photo right on the camera before I published it. I also used different variations of the same photo's I took as I posted them on instagram combining filters and effects to create the add below. 

 

This next part will blow your mind. When I really want to add drama to a photo, I turned off all the lights and use nothing more than a simple flash light to light my face. You can also get this effect with a fancy ring light but it's not necessary. Depending on how you position your face, you can really get amazing lighting for those quick shots.

 

The thing to watch out for when positioning your face are the shadows. I always make sure that my face is angled just right so there are no harsh or dark shadows around my nose. But getting some definition under the chin or around the hair line is never abad thing. Just experiment with how you hold the light and take a few shots to get just the right one.

Those are my quick tips for taking much better photo's in between those professional photography sessions. Here's are some awesome videos from friends who do this professionally. They can offer you some things to think about as well.

Jacqueline Jax
Host of A.V.A Live Radio
Entertainment Branding Specialist and Creator of the Music Marketing Insider

 


Growth Hacks for Your Content Marketing Strategy

Understanding what kind of content to produce while staying true to yourself is really important. Listen to how I used "Prince" as an incredible example of what you should do as a musician to build your content timeline and establish your music brand. 

socialmedia seo tips.png

Fundamentals of the strategy:

  1. Publish creative and innovative content that your followers came to get
  2. Share all your content to social media the right way that effectively relates to your brand
  3. Use social media profiles to drive new followers to your website
  4. Encourage a community to grow around your brand
  5. Great SEO is driven by consistent interactions on your website and social media
  6. Search engine indexing will improve your organic reach
  7. Getting discovered in searches like Google, Youtube, Instagram and twitter

Be awesome today.. 

Jacqueline Jax
Radio Host www.AVALiveRadio.com
Entertainment Branding Specialist and Creator of the Music Marketing Insider