Finding Your Target Audience
In order to build a community that resonates with your brand, you have to make sure you’re talking to the right people. Your target audience may be missing if you notice slow to non-existent growth and poor engagement on your social media networks. When your social networks are attracting the right people, you then have a much better chance of building a meaningful community, making an impact, and creating more income.
How exactly do you find the audience that you’re looking for on social media?
If your searching on Twitter or Instagram, you can find your target audience through hashtags. It's amazingly easy.
A big part of finding your tribe is knowing the pain points and struggles your ideal client or music lover is facing and having a clear understanding of their interests. Then search the hashtags for people who post there and also people who interact with those posts.
Before anything, it's really important that you make sure your bio or profile clearly reveals who you are, what you do, and what kind of content/music/journey your audience can expect.
Who are your people?
Before you go on a hunt for ideal music lovers, think deeper than just your basic music genre lovers. Try to start with your own interests and narrow it down to the ones that are most cloely related to your music.
For instance: If your latest album has a chill vibe with inspiring lyrics, start writing down possible descriptive words and interests such as: Yoga, Health, Vegan lifestyle, meditation, Inspirational quotes about life, cancer survivor, moms, Millennial mom, women who work, 70's lover, tie die shirts, healthy snacks, hiking, boaters, sunday motivational quotes, tea lovers, golfing... (You get the picture?)
Try to find around 20-30 hashtags that fit and start exploring those. Following and interacting with users of those tags is a great place to start.
Use hashtags of moderate popularity for your posts. A mistake that I see people making all the time is using hashtags with well over a million lifetime posts. For some reason, people believe that using those immensely popular hashtags will help them grow their following quickly. The opposite actually happens when you follow that route.
When you use those mega hashtags, you’re making it much harder for people to find your content, because thousands of people are using those hashtags the same moment you are.
A better way to use hashtags is to seek hashtags between 80-500K lifetime posts. These are large enough to know that they are being searched/used regularly, but also small enough for your content to stand out and for people to find your posts before they are lost in the feed.
I recommend dedicating about five of your hashtags for less than 50K lifetime posts. Especially if you are utilizing my other tips for engagement, you will see that with these smaller hashtags, your post remains in the top posts for longer.
This gives people more opportunity to find your posts and keeps that engagement flowing in 24 -7.
Like Instagram, Twitter relies on hashtags to determine the visibility of your posts. Check out the influencers in your niche and study their twitter feeds. What hashtags are they using? What hashtags are trending in your niche and interests?
Twitter chats are a valuable tool to not only find your target audience but also to network and chat with them live. Twitter chats are usually centered around a certain topic or theme and can put you directly in touch with people who would fit perfectly in your tribe. Focus on two to three influencers and check their feed for any mention of a twitter chat.
We start twitter chats all the time at
The facebook group pages have really offered our musicians a wealth of free access. But again you need to start interacting inside the right groups. Think about those descriptive words I told you to write down earlier on and find groups that place you into those circles.
It's really important that you learn what the rules of the group are and DON'T break them or you'll get banned and the other members will get upset with you. That's never good.
Remember your there to make friends, share music when you can but mostly attract people to your page and website where you are ready to serve and entertain them.. Just as they are there to attract you to their pages.
Just remember vanity numbers mean nothing to you so don't gain "likes", look to make friends. That's way more valuable to you. Friends share your posts and interact with your content. You need to start there and keep developing your tribe with this thought process.
DO NOT try to be bigger than you really are. I still see many of you complaining that no one sees and interacts with your posts on facebook yet I never see you in groups trying to make new friends. You can't just expect to reach people if you don't let them know you exist.
It's important that you fill your timeline with great things, then go find people who will enjoy your page when you lead them to it.
Also People aren't interested in ego and drama. They want to relate to you in a real way and share in your struggles as well as celebrate your accomplishments. Just as you should be supporting theirs.