How To Find Your Tribe On Social Media

Finding Your Target Audience

In order to build a community that resonates with your brand, you have to make sure you’re talking to the right people.  Your target audience may be missing if you notice slow to non-existent growth and poor engagement on your social media networks.  When your social networks are attracting the right people, you then have a much better chance of building a meaningful community, making an impact, and creating more income.

How exactly do you find the audience that you’re looking for on social media?

If your searching on Twitter or Instagram, you can find your target audience through hashtags.  It's amazingly easy.

A big part of finding your tribe is knowing the pain points and struggles your ideal client or music lover is facing and having a clear understanding of their interests.  Then search the hashtags for people who post there and also people who interact with those posts.



Before anything, it's really important that you make sure your bio or profile clearly reveals who you are, what you do, and what kind of content/music/journey your audience can expect.


Who are your people?

Before you go on a hunt for ideal music lovers, think deeper than just your basic music genre lovers. Try to start with your own interests and narrow it down to the ones that are most cloely related to your music.

For instance: If your latest album has a chill vibe with inspiring lyrics, start writing down possible descriptive words and interests such as: Yoga, Health, Vegan lifestyle, meditation, Inspirational quotes about life, cancer survivor, moms, Millennial mom, women who work, 70's lover, tie die shirts, healthy snacks, hiking, boaters, sunday motivational quotes, tea lovers, golfing...  (You get the picture?)

Try to find around 20-30 hashtags that fit and start exploring those. Following and interacting with users of those tags is a great place to start.




Use hashtags of moderate popularity for your posts.  A mistake that I see people making all the time is using hashtags with well over a million lifetime posts.  For some reason, people believe that using those immensely popular hashtags will help them grow their following quickly.  The opposite actually happens when you follow that route.  

When you use those mega hashtags, you’re making it much harder for people to find your content, because thousands of people are using those hashtags the same moment you are.

A better way to use hashtags is to seek hashtags between 80-500K lifetime posts.  These are large enough to know that they are being searched/used regularly, but also small enough for your content to stand out and for people to find your posts before they are lost in the feed.  

I recommend dedicating about five of your hashtags for less than 50K lifetime posts.  Especially if you are utilizing my other tips for engagement, you will see that with these smaller hashtags, your post remains in the top posts for longer.  

This gives people more opportunity to find your posts and keeps that engagement flowing in 24 -7.



Like Instagram, Twitter relies on hashtags to determine the visibility of your posts.  Check out the influencers in your niche and study their twitter feeds.  What hashtags are they using?  What hashtags are trending in your niche and interests? 

Twitter chats are a valuable tool to not only find your target audience but also to network and chat with them live.  Twitter chats are usually centered around a certain topic or theme and can put you directly in touch with people who would fit perfectly in your tribe.  Focus on two to three influencers and check their feed for any mention of a twitter chat.

We start twitter chats all the time at &



The facebook group pages have really offered our musicians a wealth of free access. But again you need to start interacting inside the right groups. Think about those descriptive words I told you to write down earlier on and find groups that place you into those circles.

It's really important that you learn what the rules of the group are and DON'T break them or you'll get banned and the other members will get upset with you. That's never good.

Remember your there to make friends, share music when you can but mostly attract people to your page and website where you are ready to serve and entertain them..  Just as they are there to attract you to their pages.

Just remember vanity numbers mean nothing to you so don't gain "likes", look to make friends. That's way more valuable to you. Friends share your posts and interact with your content. You need to start there and keep developing your tribe with this thought process.

DO NOT try to be bigger than you really are. I still see many of you complaining that no one sees and interacts with your posts on facebook yet I never see you in groups trying to make new friends. You can't just expect to reach people if you don't let them know you exist.

It's important that you fill your timeline with great things, then go find people who will enjoy your page when you lead them to it.

Also People aren't interested in ego and drama. They want to relate to you in a real way and share in your struggles as well as celebrate your accomplishments. Just as you should be supporting theirs.


Content Distribution Strategy for Twitter

Twitter is a wonderful free traffic driver when utilized with a strategy. If you want to use this social media network to build an audience think of filling your timeline with a mix of in the moment content with reposts mixed into your daily feed. You can easily set up pre-scheduled posting through Hootsuite to save you time. Remember a tweet has a shorter lifespan if your just using hashtags to expand your reach so you'll want to focus on engagement and tagging people in posts to deliver your most valuable content to more eyes. 

I will be coming back to this page to update the content as things change so keep an eye out for additions as the algorithm changes and news updates. 

Let's start with my top strategies for utilizing Twitter:

1) BASIC SHARE: Share every new blog post from your website to twitter so that people will see it. Make sure that your Tag line is interesting and News worthy and include valid hashtags that applies to the information. If it's a music video try #MusicVideo #NewVideo #Newsingle #NewAlbum for added reach into a timeline that works. Also think about location tags (#florida #Miami ), tech tags (#GoPro #youtube #periscope ) and emotional tags (#inspire #Motivational ) as you repost your content every few days. 

2) RETWEET: Anytime someone retweets your post, go and retweet it again so you can keep that cycle going. It acknowledges them and puts that tweet back into play hours later. I locate all the actions in the "Mention" section. It's the first place I go when I check twitter so I can interact, follow and retweet with my most engaged friends.

3) DISCOVERY: Find and retweet content that works for your brand and that may be interesting to your followers. It doesn't have to be about music. As your a lifestyle and entertainment brand think about things that interest and effect you and add those into your timeline by retweeting.

4) REPURPOSE: Don't just tweet a piece of your content once. Keep a list of tweets and filter them into your timeline every few days as a strategy to keep driving traffic to your content. Try changing up the tag line and hashtags used for added interest. It helps to distribute the piece to a different audience. 

5) BUMP: Give your original tweet a bump by replying to the initial tweet, delete the mention of your name and typing in a relevant comment to get the tweet back into the timeline of your followers.

6) EXPAND YOUR NETWORK: If you have a twitter periscope video planned or current pinned to your timeline utilize this news to start a conversation on another network about it. Include a photo, link to your twitter page or the actual tweet and a description of what's happening. Make it news worthy and describe the value. Is it funny, is it inspiring, is it important to you?

7) MENTIONS: Always mention the influencer that you have featured and show appreciation. It will get you a retweet very easily.

8) IMAGES: Images are still king on the platform. They stand out on the platform. It really depends on the image and tag line used so watch the results carefully to see what works for you. Also using quotes are a great way to grab more attention and resonate with your audience. 

9) DIRECT MESSAGE: Send a direct message to a few of your followers each day. Engage with their content and retweet regularly to keep in touch. It improves your own reach and keeps those relationships building. 

10) INDUSTRY: Get involved with people in your industry. Make lists to organize them and chat up their tweets. I typically retweet from people on my list more often than discovering from my timeline. I think most of the influencers work in this way. You just end up with favorites that you trust. 

11) PIN: Pin your most news worthy or important piece to the top of your timeline for added traction. This way when people visit your page they get a better idea of who you are and what you do in those 1st 8 seconds. But retweet that tweet often so it will be retweetable to people who have previously shared it. You don't want it to become stale at the top pf your timeline either. 

12) SHARE WITH OTHERS: Retweet posts from other people who share your interests. I keep a list in twitter of my favorite influencers, clients and friends so I can stay in touch and regularly tag them in content they may like.



Twitter launching Live video API tomorrow

Twitter introduces pre-roll ads to Periscope videos

Improving Your Twitter Call To Action

In my opinion, one of the most common mistakes musicians make on twitter is misusing the automated direct message feature.

I feel like an expert in this area since my twitter messenger is bombed with DM’s from musicians daily. It’s become so problematic, that I can’t see past all the DM’s to get to my real conversations. In fact, I use hootsuite to filter the auto DM’s from the actual conversations so I don’t miss important questions from my regular followers and clients.

Aside from that hurdle, I have seen a trend in bad “Calls to action” on Twitters direct message feature.

For instance:


"Without you we couldn't do what we love to do. So for that we want to say thank you. Go to http://www….. to join our mailing list. By join our mailing list you will hear about our news before all the masses. New songs, new morch, new video's, upcoming shows, and even a special gifts along the way."

I like the first 2 sentences. It gets attention.

But the cold call to action (to Subscribe) it just isn't enough of a reason. There's no value and the message sounds impersonal.

Let's face it, why would some one you have never met actually feel like taking time to signup and voluntarily receive email spam from you? I know that sounds a little harsh but it's realistic.

When was the last time you gave up your personal email address to a stranger just because they asked??

People average 7 interactions before a successful call to action so it's more important for you to make contact and start a conversation rather than direct messaging a bunch of links or an impersonal message that talks over them. It's fine to automate the message but it must be more personal and shorter.

Try to get your message down to 1 "call to action" for anyone to absorb it better. The less words you use to do this, the more likely you are to get a reaction.

A stranger is not likely to signup at all on first meeting so you've wasted your 8 second introduction on an action that doesn't apply and won't intrigue a brand new follower.

Try to think like a music fan instead of a musician. What would be interesting to you? What would be worth your while and stop you in your tracks? What makes you want to find out more about someone or would entice you to take action?

Twitter will perform much better for you if you cultivate conversations and offer value.

Believe me, if someone likes you, they will poor through every thing you have without you even having to ask. In fact, they will probably give you unsolicited feedback once they discover your music. Then once that happens, you can certainly entice a subscription signup with an updated lead page advertising something innovative and unusual.

What's innovative and unusual?

"Instead of we would love to hear your thoughts on our music."  (Another phrase that's way over used.)  Make a list of the top 3 most interesting things about your latest video, song or coming event your trying to get people to pay attention to.



- Want to see what happened when our band decided to visit a theme park?  Trying out a live stream from a roller coaster could be a reason for someone to signup, I would want to see it.

- Our drummer lost it while we were recording the last music video, caught it on the live stream. Want to catch the replay?

- I'll be live streaming my first performance of the new song on Sunday at 10 pm et. It would be great to see you in there. Can I send you a link? ..... (subscription address)

- Maybe you could help me out in the studio this week as we record our new single by coming to my Live streaming event on3pm et.. ..... Can I send you a personal invite to your email (subscription address)

- Watch ... take on the ... challenge. Who do you think will win?

- I'm going to be streaming a Live feed from my next performance at .... where .... will .... It's going to be a great time if you want to see it, reply back and I'll get you hooked up.

Think like a music fan not a marketer and you'll start getting those conversations started. Try to shape your 1st message in a way that encourages a reply as the call to action. Then you can go from there based on the conversation.

Remember it only takes 100 people spending $100 a year with you to start a great music career. That's not alot from a Super fan.

**These are people your reaching out to you, get to know them and allow them time to get to know you.

Bonus tip story:


When I promote music, my super fans purchase songs, signed albums, autographed photo's tee shirts, poster, mugs, and other special limited edition items along the way. With every purchase they get some special content from me that no one else can see or has access to. Those special moments with your fans makes them super fans for life.

PS. Crowdfire will also allow you to launch a series of different messages randomly to new followers so you can test different approaches out but you pay for the service to remove the advertising. Do not use anything that adds their advertising to your auto DM or it will look unprofessional and spammy. Your better off copying and pasting your own message.

Back with more fan building strategies soon.